Archives For kitty

Hi friends!

Many of you know that I teach online classes on self-publishing, how to get your completed manuscript up for sale as an ebook and/or a print book on Amazon, Barnes and Noble, and other online retailers.

You may also know that it’s my personality to want to continuously improve what I do and what I teach. The next class will begin next month, in April (haven’t nailed down the exact date yet), and I’d like to get your input. Will you fill out this survey for me? Thank you so much!

At the end of the survey is an email address you can use if you have questions about the class, but also notice there is a link to my new web site where you can sign up to get a free 10-Step Checklist to Starting Your Self-Publishing Business. I hope you find the checklist useful as you begin or continue your journey in self-publishing.

Thanks again for taking the survey below! Together you and I are going to write books that change the world! :)

I thought you might want to know more about the self-publishing class that I’ll be teaching starting Monday. So here are some samples from some of my class lectures.

From Lecture 1

Welcome to my class on self-publishing your book! I’m glad you’re here. There are a lot of ways to get your book out into the world, and I’m going to present only a few. Then you’ll be able to take what you learn here, continue to research and learn more about your other options, and make changes (if you choose) in the future with more confidence.

The first things you’ll need to decide are:

  • do you want to publish in ebook only, print only, or both?
  • what software will you use?
  • what distributors will you use?

Starting today, if you haven’t already started a notebook or computer file to save all the information you collect on self-publishing, do it now.

I use an ARC notebook from Staples to save everything that is already printed, or that I print out.

http://www.staples.com/M-by-Staples-Arc-Customizable-Durable-Poly-Notebook-System-Black-9-3/product_886237

I prefer these because I like how easy it is to pull a piece of paper from one section and press it into another without having to open and close a 3-ring binder all the time. But whatever you like and will find easy to organize is what you should use.

I save different information – my house style guide, some how-to blogs that I’ve saved, a list of passwords and links to the distributors I use, and much more – in a Scrivener file.

Screen shot - Style guide

From that Scrivener file, I can cut and paste links I need easier than if they were in a printed file, and I can continually update my style guide, add new books or formats (like audiobooks), and organize other information that I don’t feel the need to print.

From Lecture 2

In addition to the big choices – will I publish in ebook, print, or both formats? what software will I use? – you have a lot of detailed choices as well. This lesson will help familiarize you with some of those choices, and provide web sites where you can look up more information and/or sign up for the service.

Business Type

When you sign up for an account to publish your book with a distributor (KDP, Smashwords, etc.), you will need to provide your legal name (if you write with a pen name) and/or your business name. I chose to register a DBA (Doing Business As, also known as a Fictitious Business Name) so I could have a company name without the expense of setting up a corporation or LLC. You will have to do your own research on this, ask your accountant and/or attorney what is best for you because I am not qualified to give legal or financial advice.

If you live in California, here is a link to the state web site explaining the minimum tax if you set up a corporation or LLC. Google “[my state] minimum tax” to find out more about the tax consequences of setting up a corporation/LLC in your state.

https://www.ftb.ca.gov/individuals/faq/beMinTax.shtml

CHOICE: How will I set up my distributor accounts, and what do I need to do before I can sign up for those accounts?

Tax Identification Numbers

When you sign up with a distributor, you need to provide banking information and a tax ID number so you can get paid and so your earnings can be reported to the Internal Revenue Service.

If you run your business as a sole proprietor, with or without a DBA, you can use your social security number or you can apply for an Employer Identification Number (EIN). While I can’t give you legal or financial advice, here are some articles that may help you decide.

http://www.irs.gov/Businesses/Small-Businesses-&-Self-Employed/Employer-ID-Numbers-EINs

http://legal.answers.com/definitions/should-you-use-an-ein-or-your-social-security-number

http://info.legalzoom.com/need-ein-am-dba-23281.html

Depending on your bank and your business type, you may be able to set up a business checking account. (Your bank can tell you if they require an EIN for a sole proprietorship with or without a DBA, or if they will allow you to use your social security number.) Your royalties/earnings can be deposited there instead of your personal account to make accounting and taxes easier. Or your bank may only let you set up a separate personal checking account. Either way, you need to decide where you want your money deposited.

If you use PayPal, you may want to research how you can set up a separate PayPal account connected to your business checking so you can keep your business and personal finances separate.

CHOICE: How will I set up my banking for receiving payments and paying expenses?

ADDITIONAL CONSIDERATION: How will changing from one business type now (sole prop/DBA) to another later (corporation/LLC) affect my business? How will it affect my sales, sales rank, tax reporting, sales reporting, etc. from the vendors and distributors I’ve signed up with?

From Lecture 5

This lecture is not going to be an exhaustive how-to on using InDesign. You’ve either decided to learn it and you plan to use additional resources to do so, or you are already familiar with it to some degree. This will also help you get your book set up in InDesign if you have used Quark Xpress or Pagemaker or another desktop publishing program. There are enough similarities among the programs that knowing how to do this or that in one program gives you an idea of how to do it in another.

I’ll tell you what I do, and you can follow my directions, or just use them as a jumping off point to decide how you want to design your book’s interior. (You can also read along and ask yourself if this seems easy enough to learn. I think you’ll find it is.)

What I Do

Following are directions for creating a new file, making it into a template so you have all your settings saved for future books, and then adding your current manuscript to the template to create a new document.

Open InDesign
Go to File, New, Document
Under Intent on the popup screen, leave it as Print (the default)
Under Pages, make it a few more pages than you think it needs to be

Example: My superhero story is 100,000 words and came in at about 325 pages with the manuscript, the front and back matter, and the short excerpt of the next book at the end; my 8,000-word short story is about 36 pages with front and back matter and short excerpt

Under Page Size, choose Custom, then you’ll create a custom preset for all of your books

Adjust the width and height to the sizes you want for your print book (this won’t affect your EPUB if you create one from InDesign), and type in a name for the Custom Page Size.

Example: You could create one that is 4 1/8” x 6 7/8” and call it “Mass Market,” and create one that is 5” x 8” and call it “Trade Size.” Then you only need to choose which Custom Page Size you want to use this time.

Screen shot InD New Doc 1

Click on the Add button to save the name of the Custom Page Size. If you created more than one, click on the one you want and hit OK.

Screen shot InD New Doc 2

Leave the columns section as is if you are creating a novel template. Adjust your margins according to the CreateSpace guidelines. (You may have to click on the “chain” icon next to the top and bottom margins in order for your changes to save.)

Example: I use 0.75” for the top, bottom, and inside margins, and 0.5” on the outside margin

Sign Up Today!

These are just a few examples of what you’ll learn in my 4-week online class, Your How-to Guide to Self-Publishing. You will receive 8 lectures with 92 pages of information, including screen shots, to help you get your book up for sale as an ebook and/or in print by the end of the class. Everyone will be encouraged to ask questions and offer suggestions to each other so that everyone can avoid or solve problems, and gain the newest information in an ever-changing industry.

Manuscript not ready? No problem. You can go through the lectures and practice with a dummy manuscript. This will give you an opportunity to ask questions about anything you don’t understand so you can be ready when your manuscript is complete.

Check out my Classes page and sign up for the class. It starts Monday, January 12, 2015.

A Very Merry Superhero Wedding book cover by Kitty BucholtzIt’s out! My new book, A Very Merry Superhero Wedding, released today! Woo-hoo!!

It has been a long, exhausting, exciting two months! My writing friends, Debra Holland and Brenna Aubrey, suggested I try to get a Christmas novella out by Christmas week, and I took up the challenge.

Of course, because I normally write longer books (350-400 pages), it was really hard to write a shorter story. Haha! A novella is generally thought to be about 20,000 to 40,000 words, about 80-160 pages. This one came in at 45,000 words! I decided to still call it a novella so you didn’t wonder why it was so short compared to Unexpected Superhero, book one in the Adventures of Lewis and Clarke series, and the other books that will follow. ;)

As of today, the book is available on Amazon for Kindle, and on Smashwords for all formats. It’s on the way to iTunes, Barnes & Noble, Kobo and other online retailers, and will be available in print in the next couple of weeks.

Congratulations to the 5 winners of the paperback version in the Goodreads Giveaway – Nancy A, Sandra B, Jessica L, Rachella B, and Alena K!

Here is the book’s description. I hope you enjoy it! And Merry Christmas!

A novella in the Adventures of Lewis and Clarke superhero series

WEDDING DREAMS…

Tori Lewis can hardly wait for her Christmas Eve wedding to handsome Joe Clarke. But her friends and family don’t think it’s prudent to marry someone you just met. There’s something about him, though. She’s never felt safer in her life. The only question is — does she have to tell him all her secrets before the wedding?

Joe Clarke expected to be a happy superhero bachelor for years to come. But after meeting Tori Lewis on Halloween, he can’t get her out of his head. Marrying a woman he barely knows is hands-down the craziest thing he’s ever done. So how does he explain himself to a woman who doesn’t believe in superheroes?

…AND CHRISTMAS FIENDS

Meanwhile, the city is going through a Christmastime crime spree. In addition to the usual madness and thievery, a gang of robbers is targeting mall shoppers. Joe must juggle his wedding duties with his alter ego Superhero X’s commitment to protect the citizens of Double Bay.

Will it all come together without ruining the perfect Christmas wedding?

Buy it now!

Hi friends! I’m working hard to get out my new novella by Christmas. It’s called A Very Merry Superhero Wedding, and it’s about Tori and Joe’s Christmas Eve wedding – amidst a Christmastime crime spree. (Like any Christmas, right?)

While it’s part of the Adventures of Lewis and Clarke series, it’s not book two. If you’re familiar with Unexpected Superhero, it starts with Tori finding out that she has a super power when she returns from her honeymoon. Much as I want to keep the books focused on urban fantasy, I like playing with the fun romances among the characters, so I’m writing novellas and short stories to sprinkle throughout the series that are more like superhero romantic comedies.

The first short story was “Superhero in Disguise” about Tori and Joe’s fun romantic meeting on Halloween night. A Very Merry Superhero Wedding picks up a week before they get married on Christmas Eve. And here’s the cool part – you can win a free copy!

I’ve created a Goodreads Giveaway for readers in the United States (I’ll try to do an international one later) to have a chance to win five (5) copies of the paperback when it comes out at Christmas. You can click on the link below to sign up. Good luck!

 

Goodreads Book Giveaway

A Very Merry Superhero Wedding by Kitty Bucholtz

A Very Merry Superhero Wedding

by Kitty Bucholtz

Giveaway ends December 23, 2014.

See the giveaway details
at Goodreads.

Enter to win

 

 

Unexpected Superhero by Kitty BucholtzWe’re all trying to figure out what kind of advertising and short-term discounting works to increase sales and readership. I am at the beginning end of the self-publishing curve with one stand-alone book out, and one series with a free short story prequel and a book one. In October, I did several different things and tracked sales daily. Here are my results.

The Specifics

I put Unexpected Superhero (book one of a series) back in KDP Select for 90 days in July, ending October 21. I used my five free days in October with three days on a Wed/Thur/Fri and two days a week later on a Fri/Sat. It was also on sale for three days for 99c at the end of the month (Oct 31 – Nov 2).

I used advertising on several of those days. I purchased the InD’Tale Bargain Book Ad for $25 on October 8, the eBookSoda ad for $10 on October 10 (the first and last day of the first free period), then Ereader News Today for $20 on October 17 (the first day of the last free period).

On another author’s recommendation, on October 31 I used Ebook Boosters’ $25 service where they submit my book’s 99c sale information to 25 other free-newsletter sites (sites similar to BookBub and eBookSoda). I didn’t try to figure out for sure which sites picked up the book, but I know it went out on at least a few email newsletters that day. (I was at a convention all weekend so I didn’t have time to do Google searches or keep track of Amazon rankings.)

Non-Advertisement Promotion

Additionally, I participated in an author book swap with 19 other authors on November 1. We all put one book on sale for 99c, then blogged, Tweeted, and posted to Facebook about all 20 books, and we all bought each other’s books. (So that accounted for 19 out of 25 sales on book swap day.)

I mentioned all of this to my newsletter list (122 people) once at the beginning of October on the day the book was first free, and on the last day of October when the book was 99c. I did one guest blog, and wrote three other blogs on my own two sites.

I also was at Comikaze, a comic book and pop culture convention, October 31 through November 2, and I told attendees that the book was 99c on Kindle that weekend.

The Finances

Altogether, I spent $80 on advertising. Royalties from Amazon (the only place the book was for sale) were about $38 for 27 sales in October plus about $30 for 15 borrows from the KDP library, and about $20 for 32 sales in the first week of November.  Financially, I broke even, about $8 ahead.

But keep in mind that I had 3710 free downloads as well. If those downloads translate to reviews and newsletter signups, that’s worth the cost of advertising. A bigger newsletter list means more sales when new books come out. I’ve had about the same number of newsletter signups already that I had after a BookBub ad last year yielded 17,561 free downloads of the same book. Last year’s free downloads added about 35 new reviews over two to three months. It’s too early to know how many reviews I’ll get due to the 3710 free downloads last month.

While traditional wisdom is that advertising with so few books out isn’t worth your time and money, check out the difference in sales and in reach between the month before the sale, the sale month, and only one week after the last sale.

September (with no sales or advertising) – 6 purchases, 6 borrows, 0 free, about $27 in revenue

October (with three sales and lots of email ads) – 27 purchases, 15 borrows, 3710 free, about $68 in revenue

November (1 week only, end of last sale) – 32 purchases, no borrows or free (not in KDP Select anymore), about $20 in revenue

While my numbers are small, the percentage of increase is excellent. Because last year’s BookBub ad was for a free book, the reviews were easily worth the $90 I paid for the ad, but there was a very small sales tail after the five free days ended. I believe I sold 24 books in the month following. I ended up with a negative net income that month despite the wild “success” of so many people choosing to download the book.

This time, I spent nearly the same amount of money, reached fewer people but over several different audiences instead of one, and had a positive net income for the month. Also, my book was being promoted over the course of three weeks rather than five days. I will likely derive value from that later since people need to hear about a product a certain number of times before they decide to buy it.

Specific Advertisers

If you’re interested in the results from specific advertisers, these are my stats:

InD’Tale $25 ad to about 10,000 readers = 1238 free downloads that day

(NOTE: There were also 551 free downloads the day after the ad came out, and 245 on the third day, on which I also used an eBookSoda ad.)

eBookSoda $10 ad to 700+ readers = 245 free downloads that day

(NOTE: I used eBookSoda in April and May of this year, and had 0 sales and possibly a few sales, respectively with books priced at 99c. I emailed them and was told Little Miss Lovesick was advertised to 681 subscribers in April with 37 click-throughs to retailers, and Unexpected Superhero was advertised to 714 subscribers in May with 43 click-throughs to retailers.

Ereader News Today $20 ad to “thousands” of readers = 1277 free downloads that day

(NOTE: There were another 391 free downloads the following day.)

EBookBooster $25 ad to 25 sites and potentially thousands of readers = 8 sales at 99c that day

(NOTE: There were 10 more 99c sales during the 3-day sale, and a lot of word-of-mouth promotion as well.)

I’ll let you draw your own conclusions. This is data based on having only one book in a series and advertising that book without the next book out yet. I’ll let you know what happens when I do this again when book two comes out.

Meanwhile, please leave a comment with your thoughts, or your advertising experiences. Your input could be very helpful for others contemplating advertising and short-term sales. And please share this post on social media so it can help your friends who are trying to decide if they want to try some of these things. :)

PreLaunchImage2Hi friends!

I’m participating in a book sale today with 19 other writers. There’s a little something for everyone, and each of the books are only 99c today. Most books will be on sale today only, while some like mine will be 99c for a few days. Check them out! :)

Stuck With You by Kristy Tate

Calling All Glass Slippers by Jacqueline Diamond

Jack Fell Down by Michelle Knowlden

Heart’s Desire by Susan R Hughes

Emerald Fortune by Lou Nelson

Claimed by the Enemy by Shauna Roberts

A Deadly Denial by Kathy Bennett

Unexpected Superhero by Kitty Bucholtz :-D

Neighbors by Michael Payne

Ghost of My Dreams by Angie Ray

Love at the Beach (3 books in 1) by Laura Taylor

Judy Uncensored by Debra Salonen

The Ring That Binds by Linda Carroll-Bradd

She Likes It Tough by Geralyn Corcillo

Shadows Till Sunrise by Chris Marie Green

The Bachelor’s Baby Promise by Barbara McMahon

The Single Daddy Club: Derrick by Donna Fasano

You Don’t Know Jack by Adrianne Lee

Big and Bright by Jan Hudson

Demon Lover by Kathleen Creighton